You know it, I know it… Every single marketer knows it. Although, he was at a loss at this campaign some valuable lessons learned. Furthermore, just to give you an example of creating a Killer Facebook Ad, see this the ad buffer created for the Page Likes campaign. One common thing that she experienced in building blog subscribers for her clients was that personalizing the ad gave better results than a stock-photo ad. But at such stage, most businesses give up rather than realizing their mistakes and optimizing their campaign accordingly. Lesson Learned 13 — Retarget or advertise your offer to existing subscribers as well.

Setting up the correct targeting is one of the essential parts of your campaign. At Connectio we often hear customers saying that they have none or very limited success via Facebook Ads. Lesson Learned 17 — There is no barrier to the type and cost of the product you are selling — you can even sell a high priced product using Facebook Ads. Fast forward, they leveraged the narrow-down targeting capabilities of Facebook to target startups that might be in need of app development. Lesson Learned 4 — No matter how complex, unique or new business model type of business you have, Facebook Ads can still work for you.

Lessons Learned 35 — Facebook Ads can be used for any objective — even if its finding or increasing new subscribers for your blog. Lesson Learned 22 — Facebook ads provide narrower targeting tuckerman-sawyee helps you to laser in on your ideal audience. As like more people starting off with Facebook Ads, he made some classic mistakes such as; Targeting was not set correctly.

This is what Servando Silva of Stream-Seo did. Lesson Learned 6 — Build a sales funnel along with your Facebook Ads. Tuckermab-sawyer we saw from earlier case studies, narrowing down on your target audience is much more beneficial than broadening it. Specifically, implementing retargeting on the website helped them lower their CPC and improve their conversions.


They are adgertising surfing Facebook to see what their friends are doing, following up with family and tuckerman-sawye but not to view ads. Narrower audiences not only is easier to reach on a limited budget but are highly likely to convert. This helps in nurturing leads and segmenting people that are most likely to convert.

When they run the ads, they performed well, but most of the people that were engaging with it were not the actual audience perceived. So to get the best bang out of your Facebook Ads even on a small budget, try zooming in your target audience and create ads copy that reflect or resonate with them.

case study tuckerman-sawyer advertising

This case study is rather interesting as it started off from a failure before they got their winning aha-moment. This is a classical example of how to best leverage Facebook Ads.

The advice and lessons learned from this case study will be far more insightful than people that have to spend some hundred or thousands of dollar on Facebook Ads. Once you have subscribers in your funnel, nurture them with you offer tuckermaan-sawyer. They directed the Facebook Ads traffic to a long-form signup form so they would weed out potential customers from onlookers. At Connectio we often hear customers cae that they have none or very limited success via Facebook Ads.

Typically existing subscribers are considered a gold mine to be reaped over and over but Brian proved that you can still succeed with Facebook Ads if you just get you targeting right.

Not only it creates awareness for your business, but you might also score a handy traffic and some sales too in the process. This is particularly helpful if you want to convert your tuckermwn-sawyer subscribers into warm leads or paying customers.

The 2nd group was the lookalike version of his email list. A high Facebook Ad relevance score helped your ad not being flagged by Facebook and delivered to your targeted audience. He was targeting a very little set of individuals.


case study tuckerman-sawyer advertising

It also shows how businesses can gain better results by using video ads and continually optimizing the campaign to improve performance. So they implemented a retargeting campaign on stydy sales page visitors which accounted for 17 of the 30 new customers.

The Ultimate List of Facebook Ads Case Studies (+ 38 lessons you can’t ignore) – Connectio

Try video ads too. It is also very helpful for startup businesses sthdy have none or small following and email list. Lesson Learned 24 — If your objective is lead generation or sales, you need to set your conversion tracking and do it right. Although, he provided a lot of insight from his million dollar spending on Facebook Ads, here are some of the key takeaways and lessons learned.

So seeing the video ads were proving better, they went on advertisong multiple video ads. Lesson Learned 13 — Retarget or advertise your offer to existing subscribers as well.

The Ultimate List of Facebook Ads Case Studies (+ 38 lessons you can’t ignore)

If you set your targeting right, you will still be able to get the advrtising traffic. Rather than sending them to a lead magnet straight away, she added another layer. This was deliberately done as people that go on to filling the long form were most likely to be interested in the services. Brian got the best response from the custom targeting he set up. So when he showed the sales ads to his existing audience, a high relevance score for imminent as these people already knew him.