E CHOUPAL CASE STUDY

How do we know when we achieve our goals? If the farmer finds the quote attractive, he can take the produce to an ITC collection centre and receive payment within two hours. Privacy Policy Designed by Smitinfotech. A farmer can visit the kiosk and show a sample of his produce to the sanchalak, who gives him a quote. How do we know it is effective? This can be exchanged for other ITC products.

The intermediaries were not removed from the value-chain, instead they were made as samyojaks coordinators who assist ITC in setting up new e-choupals. The e-Choupal also provides other information to the farmer, including crop-prices, weather and knowledge on scientific farming techniques. They also handle the physical transportation of the goods and earn a commission on it. How do we know when we achieve our goals? If the farmer finds the quote attractive, he can take the produce to an ITC collection centre and receive payment within two hours. What started initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into a lucrative distribution and product development channel for ITC. Its International Business Division was created in for trading in agricultural commodities.

How do we know when we achieve our goals?

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The intermediaries were not removed from the value-chain, instead they were made as samyojaks coordinators who assist ITC in setting up new e-choupals.

Farmers using e-Choupal on an average receive 2.

e choupal case study

ITC also uses e-Choupal as a medium to advertise consumer products. Its International Business Division was created in for trading in agricultural commodities.

e choupal case study

How do we know it is effective? The e-Choupal also provides other information to the farmer, including crop-prices, weather and knowledge on scientific farming techniques. The e-Choupals are operated by a sanchalak operatorwho also doubles up as an ITC salesman.

Web-enabled real time data on crop prices provide the farmer with the market prices for their produce.

This can be exchanged for other ITC products. Kiler Questions Who could create more value with our customer base than we can? What started initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into a lucrative distribution and product development channel for ITC.

e choupal case study

If the farmer finds the quote attractive, he can take the produce to an ITC collection centre and receive payment within two hours.

Why is it Innovative.

Case Studies

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They also handle the physical transportation of the goods and earn a commission on it. ITC gains as intermediaries are removed, and transportation costs decrease.

A farmer can visit the kiosk and show a sample of his produce to the sanchalak, who gives him a quote. It was also designed to play the role of a social gathering place, for the exchange of information as well as a place for e-commerce transactions.

Case Studies – ITC eChoupal

This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle. By providing information on weather and scientific farming methods, and the supply of high quality farm inputs, ITC enabled the farmers to improve their efficiency and quality of their output.

The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement.