It was still in slumps financially and in terms of sales volume units of its product in the market being it Gladiator, Alba, G5 and Crux. The EFI Electronic Fuel Injection technology employs an electronic control unit that is combined with sensors, a fuel pump and a main injector. As mentioned earlier the sales of bikes slowdown in this month. Abhisek Panda of Fall Winter batch. During its early years in the domestic market it got success through its product the Yamaha RX

IIPM is proud of its ranking though it does not participate in any ranking. This was followed by a revival in sales growth for the industry in FY It had to come up with targeting the youth segment which is one of the largest segments in India. The concept of this racing championship is to promote and strengthen the idea of safe biking in India. ABSTRACT The prime purpose of this thesis is to observe how different brand positioning of products can play an important role in bringing about a change in the market share and image of the company.

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The model also incorporates a multitude of adjustments for the Indian market including seat shape that allows for tandem ridingtandem grips that are easy to grip and also contribute to the super sport design, and a riding position that takes into account comfort, etc.

History of swimming research paper. But the good part was that they were pretty motivated to purchase a two-wheeler in the next few months ahead. When asked about how the product performance was on the basis of styling, pricing, mileage and handling it had a very good response in terms of styling which got a very good response because of the looks of the bikes which Yamaha has been able to develop in the Indian Market like the FZ16 and R The next is Bajaj Motors the only bikes they have in the premium segment are the Bajaj Pulsar cc, cc, cc and cc.

The other good response is from handling in the bikes people have given a very good response after going for test ride and they found it very comfortable on turns. Join the Second highest followed institution on earth on facebook. The R series gives special features like 1 A wide frontal space that protects the rider if it falls during an accident 2 An easy to ride seating area that gives riders the freedom of movement and allows them to steer effectively and without too much effort on handling.


Do you own a bike? This will help promotion of the brand and bring about awareness. Success in the program requires a high degree of personal initiative, self-directed learning, and commitment to inquiry as a style of personal and professional growth. If the companies today mainly focus on creating brand value then it creates a better brand image in the mind of customer.

(DOC) THESIS REPORT | Abhisek Panda –

Are you aware of the new bikes which are launched by India Yamaha Motors. These models have received raving ghesis from auto experts which helped achieve higher sales as against last year, according to CEO and MD, India Yamaha Motor.

Some of the growth plan that the company is focusing on is that it plans to increase its production capacity in the next two years to 8 lakh units. Also this research will help better understand the limitations of having a brand image.

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Yamaha has achieved a good sales volume every month in but it could have been a better figure in the sales graph 8. Candidate should have completed masters in any field, preferably in management, social science and economics from any institution in India or abroad. Students who are concerned about statutory recognition need not apply for the programme. Sources, acquisition and interpretation of data.

In domestic markets, the company sold 17, units in Separtment as compared iipmm 14, units in the same month last year. This is a primary data research through personal interview of the dealers and the managers of the company. There are other player which are there in the market like Honda Motors and Enfield which is a niche player. If the companies which have not been able to place itself in the market then they will have to spent more on promotion to build their brand in the market.


Standing head and shoulders above the bikes in cc segment, FZ 16 has revolutionized the biking scene in India in a short span of its launch. Body of the report: Yamaha India have been able to figure out that it is equally important to strengthen their hold in the retail finance functioning to improvise the various services provided to consumers to give them the best available. Share buttons are a little bit lower.

An organization in order to survive or be a contender needs to have a lot of focus on strategy which has thwsis be the prime focus of the organization.

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However, sales picked up thereafter mainly on the strength of an increase in the disposable income of middle- income salaried people following the implementation of the Fifth Pay Commission’s recommendationshigher access to relatively inexpensive financing, and increasing availability of fuel efficient two-wheeler models.

Published by Rosamund Short Modified over 3 years ago. Analysts claim that in Yamaha Motor India will be selling 4 lakhs unit per year it would still be ending up with an operating loss of Rs.

Introduction of the organization: The respondents have a positive response towards the new models which are launched. Undertake and report statistical analysis here.

With the Triple Macho concept projecting the Muscular silhouette, muscular body parts and muscular chassis, FZ-S is an object which is on the street and reflects visual expression of performance and style statement. Cal poly pomona essay prompt.

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