Data is categorized, stored and analyzed to study purchasing trends and patterns. Websites have longed tracked visitors using cookies and similar techniques. Sign up for a new account in our community. The Washington Center for Equitable Growth has some more examples of this type of discrimination. Although the case study tends to discuss “bricks and mortar” supermarkets, it is reasonable to believe that online components could be included, and that some supermarkets in ASI may have or want to develop online shopping sites.

This video includes a lot good, brief examples of the use of Big Data not always linked to retail , including the famous example of Target knowing a girl was pregnant before her father did. By thepositiveclub , April 30, in Other Subjects. We also cover decision theory, statistical classification, maximum likelihood and Bayesian estimation, nonparametric methods, unsupervised learning and clustering. Case Study – Data visualisation. The examples in this article include trying to group delivery times for online orders so they can be performed with fewer vehicles.

ITGS Textbook | Case Study – An Investigation into Big Data (Paper 3)

This article discusses ways to track in-store customers even if they do not sign up for loyalty card or reward card schemes. A brief video focused specifically on supermarkets which explains some of the ways Big Data can be used — for example, to determine which products to place near each other on the shelves.

Although a UK-based law the ASI case study is set in Mexicostudying the key elements of the DPA is useful to help students understand how personal data should be collected, stored, and used.

itgs case study 2015 definitions

Do you know of other videos that would be helpful for the ITGS case study? You are commenting using your Twitter account.


ITGS Case Study 2015 – Asociación de Supermercados Independientes – An investigation into Big Data

The articles below give an overview of how Just-in-Time delivery is different to Just-in-Case delivery, and how it can benefit businesses. This could be particularly effective on websites where customers cannot see the price others are paying.

Stuart Gray – itgstextbook.

itgs case study 2015 definitions

It explains key processes including data segmentation, the use of historical data, and predictive analytics, and is an essential read for this case study. Case Study – Definitions. This presentation is a little bit dry, but still quite accessible for ITGS students. It uses Big Data to answer a number of questions about customers, including which products they are likely to buy, and how likely they are to switch brands — lots of examples which can readily be applied to the supermarkets ITGS case study.

Case Study – Data visualisation. Using Big Data to Improve the Customer Experience This video from Oracle — who produce Big Data solutions — examines the process and benefits of Big Data analysis using a detailed case study of an online video store.

Definition — What does Data Analytics mean? You can adjust your cookie settingsotherwise we’ll assume you’re okay to continue. This will then be built on in following lessons by examining how big data analytics can be used. As mentioned in the case study, privacy is a key concern for ASI, and as such they may want to write a privacy policy to cover how they will use Big Data.

What’s next for loyalty program’s?

Please leave a comment below. Case Study is now available. Business Intelligence software plays a key role in the strategic planning process of the ccase. Follow ITGS on social media: Introduction Strand 1 1. This blog post contains links to seven videos that explain the key concepts of Big Data, including how data warehouses differ from traditional relational databases, and the unique challenges posed by xtudy vast quantity, variety, and speed of Big Data collection.


The case study was released at the beginning of June It helps check students’ understanding of key vocabulary and concepts, identify unknown words, and to link the case study to some of their prior learning.

This should help them more fully understand the potential of Big Data before applying their knowledge specifically to supermarkets. Posted September 18, Data warehouses store current and historical data and are used for creating trending reports for senior management reporting such as annual and quarterly comparisons. It is a main task of exploratory data mining, and a common technique for statistical data analysis, used in many fields, including machine learning, pattern recognition, image analysis, information retrieval, and bioinformatics.

Email required Address never made public. The case study for May and November is Smart Homes. How are you all preparing for paper 3? The videos cover a wide range of examples and data types from customer purchasing histories to GPS location data, with lots of ideas that could be applied to the Asociacion de Supermercados Independientes in the case study.

Michael May 20, Nice Blog!

itgs case study 2015 definitions

The article also examines regulation of data collection practices and data protection law.