K9FM CASE STUDY

Register Now Why Register? Being First to tap into a truly powerful consumer insight. Sign up to our Newsletter Sign up to our fortnightly newsletter and Daily Press Summary so we can keep you up to date with what’s going on. Radio is a perfect example. By continuing to use the site, you agree to the use of cookies. Radio is often passed over in the creative pecking order.

Log in or get a demo to find out more. You can change your cookie settings at any time. But the truth is, it offers more reach and creative flex than ever. Latest category insights straight to your homepage A new Evidence series on key marketing questions Category campaign data from recent case studies. There is disproportionate focus on Being First in advertising.

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How K9FM Radio proved that old media remains rich territory for creative innovation – Radiocentre

An idea that solves a problem facing dogs in New Zealand. Combine prevalent consumer behavior with one of the most far-reaching broadcast media, and you have the chance caze do something relevant and different that adds real value for consumers and canines alike.

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Masterclasses Creative skills of tomorrow, taught by the stars of today. Pedigree see itself as a brand that exists to make dogs happy. Perhaps Being First used to mean more. Being something above and beyond simply Being First to crowbar a brand into the latest technology.

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It was the First radio station created specifically for dogs. You can change this and find out more here. Sign up to our Newsletter Sign up to our fortnightly newsletter and Daily Press Summary so we can keep you up to date with what’s going on.

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k9fm case study

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Case Study: K9FM

You can change your cookie settings at any time. By continuing to use the site, you agree to the use of cookies. Best practice guides that explain the how and why of marketing challenges to stay ahead of the ever-changing marketing landscape. Whilst people search for short-term PR gains on new platforms, there are meaningful innovation opportunities still available to creative thinkers in places that may have been overlooked.

Register to gain full access to everything. Pedigree is now planning to roll out the K9FM campaign globally. With digital radio you can target advertising messages to specific interests or audiences as well as in broadcast. They see themselves as a brand that is primarily here to help dogs, and also happen to sell dog food.

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Send me a copy of this email as well. But the truth is, it offers more reach and creative flex than ever. Like all the very best creative ideas, it was based on a simple but powerful insight. I grew up in a household with dogs. Otherwise, we’ll assume you’re OK to continue. The biggest problem facing New Zealand’s dogs is being left home alone all day while their owners work.

Don’t show this message again. We won’t share your information with other parties and won’t spam your mailbox. Latest category insights straight to your homepage A new Evidence series on key marketing questions Category campaign data from recent case studies. Sign In to Your Account Username: I believe things may have gotten out of hand from someone with a love of digital and a belief in its effectiveness.

k9fm case study

The brief was create a utility that made the world a better place for dogs.