NZTE CASE STUDY

Thank you for your interest in our resources. Thank you for your interest in our resources. Keep me updated on new resources, upcoming events or training opportunities. Download report Thank you for your interest in our resources. Download report Thank you for your interest in our resources. As a result of the insights, LICA were able to pause and pivot their strategy, saving them considerable time, money and mitigating reputational risk in-market. The Grainfather has been so popular that their North American fans took part in a Kickstarter campaign to get it sold in that part of the world two years earlier than imake could afford to get it there.

Using the knowledge gained from their engagement with Better by Design, imake pushed the original concept further, developing upgrades and additional complimentary products – allowing their customers to build their perfect system over time. A key goal for NZTE was to decrease pressure on resources which could be done by offering more content through the website. Livestock Improvement Corporation LIC is one of the oldest farming co-operatives in New Zealand providing a range of services and solutions to improve the prosperity and productivity of their farmers. NZTE has supported PCNZ since the beginning and continues to view the collaboration model as a great way for New Zealand companies to make the decision of putting people in-market less risky. It aims to help companies understand the motivations, behaviours and unmet needs of their customers beyond those that they can articulate. Collaborating for success in China.

Download report Thank you for your interest in our resources. PCNZ helped move large parts of their business to direct engagement with retailers and e-commerce partners. The coaching that the imake team received helped them to develop a stusy whereby they now bring customer insights into their new product development.

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Receive monthly insights, industry news, global know-how and events. The journey started in New Zealand with a strategic design thinking coach who worked with the team to understand the context, current truths and assumptions to be tested. Their initial market research led them to believe animal drafting gates and heat detection were the products that farmers needed in Wisconsin. Curious how we could impact your digital revenue? Using the knowledge gained from their engagement with Better by Design, imake pushed the original concept further, developing upgrades and additional complimentary products – allowing their customers to build their perfect system over time.

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Utilising their relationship with NZTE and its network, he recently joined up with their Santiago Business Development Manager, Rhianon Berry, and they have continued to apply the design-thinking approach in South America.

Collaborating for success in China | NZTE

Download report Thank you for your interest in our resources. Actual customer insights, gained from face-to-face interviews revealed the risk of contaminated milk from mastitis was one of the biggest challenges.

The result imake applied this customer-centred design approach when developing its brand-new product, the Grainfather. This NZTE test resulted in a Their purpose is to grow companies internationally — bigger, better, faster — for the benefit of New Zealand and NZTE provides advice and support to businesses exporting from and importing to New Zealand. LICA Cass customer insights, LICA were able to pause and pivot their strategy, saving them considerable time, money and mitigating reputational risk in-market.

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Case studies

However, they studg launching products that they thought were great and the success of these products were proving to be hit and miss. NZTE wants its website to be a self-service resource that people can use to start their Export process and get them to a stage where they would become a NZTE customer.

A critical stage in international growth for any company is the point when they decide to establish a legal entity in-market and put their own people on the ground. I caught up with him recently and he shared some examples that demonstrate how being part of the coalition has helped the individual member companies: As part of the website conversion optimisation work Catchi is performing, the measurable xtudy NZTE wanted to caze was to increase the number of visitors who were finding the correct self-help services.

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The lesson for csse of us: Download report Thank you for your interest in our resources. Getting things right at this stage of growth can be a key factor in establishing a long-term sustainable business.

A key goal for NZTE was to decrease pressure on resources which could be done by offering more content through the website.

North America The customer imake Ltd is the stydy of high-quality DIY equipment and ingredients to make almost any type of alcoholic food and beverage at home. Subscribe to our newsletter. This enables New Zealand companies to position themselves in international markets in a distinctive and innovative way.

nzte case study

Thank you for your interest in our resources. Thank you for your interest in our resources. The result studt faster growth and competitive advantage.

In addition, we also ran studj tests to gain even more insights into areas of improvement. Receive monthly insights, industry news, global know-how and events.

LICA case study | Better by Design | NZTE

Another member mostly operated through wholesale markets in China meaning they had no line of sight to the end customer or even to retailers. Better by Design offers New Zealand businesses a design thinking service that shows them csse to gain a deep understanding of their target audience in international markets, and how to turn these insights into an action plan.

nzte case study

However, PCNZ members are doing so much more, like creating collective impact through joint in-market promotions and sharing market knowledge to support each other.