CASE STUDY ON CADBURY DAIRY MILK PPT

This site uses cookies. January , the company launched a new double packaging that was able to wrap even the smallest 13 gm chocolate in an aluminum foil, heat-sealed for complete protection from all sides and further encased in a poly flow pack. Cadbury was performing very well since its incorporation in India But, suddenly in Cadbury came across a problem of worms. Click Here Delivery Details: FDA denied the statement made by Cadbury. Cadbury was losing on its sales and also reputation was being hampered. Fill in your details below or click an icon to log in:

Click Here Delivery Details: Notify me of new comments via email. After that Incident Cadbury now takes great care of all the products they have. Cadbury decided to enter Indian market in After this, Dairy Milk sought to achieve the difficult objective of replacing the traditional Indian sweets and desserts with their chocolates. Nor is it a primary information source.

Due to this event reputation of Cadbury was hampered. Prefer to pay in another currency?

Just after changing packaging Cadbury roped in Amitabh Bachchan as a brand ambassador. Buy Now Amount to be paid: Fill in your details below or click an icon to log in: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. Sorry, your blog cannot share posts by email. Cairy Vishwasa three-pronged program that addressed the trade, consumers, media and employees.

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Cadbury Dairy Milk’s Advertising Campaigns in India

From the month January to MarchCadbury came up with a strong Ad campaign which helped them to get back the consumer confidence. Besides this, they also used a degree campaign to support the television advertising campaigns, even as their rivals Nestle gave them tough competition with aggressive marketing and even directly taking on Cadbury’s advertising campaign message.

case study on cadbury dairy milk ppt

Cadbury stands tall in food product sector. Nor is it a primary information source. Injust a month before Diwali few instances of worms in its Dairy Milk Bars were reported in Maharashtra.

But many industry observers doubted the effectiveness of Studu efforts and their ability to replace the traditional sweets and the traditional dessert items which had been a long part of the Indian traditions. Then they moved on to social acceptance theme with the line- ‘Those who want to eat, will find a reason for it’.

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Cadbury : Case Study Analysis | SIMCON Blog

FDA denied the statement made by Cadbury. Then there were many allegations and counter allegations between Cadbury and FDA. This site uses cookies. After this, Dairy Milk sought to achieve the difficult objective of replacing the traditional Indian sweets and desserts with their chocolates. By continuing to use this website, you agree to their use. In a conference comparison kits were distributed. In eight outlets across Maharashtra worms were found.

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CADBURY INDIA- A CASE STUDY by shreya sinha on Prezi

Cadbury India began its operations in India by importing chocolates. Cadbury was losing on its sales and also reputation was being hampered. Januarythe company launched a new double packaging that was able to wrap even the smallest 13 gm chocolate in an aluminum foil, heat-sealed for complete protection from all sides and further encased in a poly flow pack.

The common thing for all the advertising campaigns was that they focused on the Indian customs and traditions and yet they gave it a modern and contemporary look to connect with all the people.

Click Here Delivery Details: To change this, Cadbury came up with a series of campaigns to target the adult group, starting with the ‘Real taste of life’ campaign, to encourage people to bring out the child in them. Cadbury has not faced any controversy related to products after that incident. Cadbury decided to enter Indian market in So, recovering from this type of situation was a challenge for Cadbury.

You are commenting using your WordPress. The case will help the students: For delivery in electronic format: Cadbury operates in India with following categories of products:

case study on cadbury dairy milk ppt